Lucky 32

Lucky 32 Restaurants offer an ever-changing menu centered around seasonal or regional themes and a wine bar serving over 30 wines by the glass. As wine became a more integral part of the experience, Lucky 32 began to explore new logo ideas to express the rustic sophistication of its wines. I was able to utilize the negative space between the 2 wine glasses as a fork to effectively combine both wine and food into one mark.

Work shown is the intellectual property of Mitre Agency and is shown with their permission